Iowa Winters Are Hard on Floors
From snow-covered boots to salt and mud tracked through the door, winter in Iowa puts your flooring to the test. When you’re dealing with freezing temperatures one week and a muddy thaw the next, it’s important to choose materials built for the Midwest climate.
Low-maintenance flooring saves time, resists moisture, and helps keep your home looking its best—without constant scrubbing or repairs. Whether you’re planning a remodel or starting from scratch, our team at Gilcrest/Jewett can help you find solutions that balance style, performance, and durability.
Top Choices for Tough Conditions
Luxury Vinyl Plank (LVP)
LVP continues to be a top pick for Iowa homeowners. It’s waterproof, scratch-resistant, and comfortable underfoot, making it ideal for high-traffic spaces like entries, kitchens, and basements. With realistic wood and stone visuals, it offers the warmth of natural materials with the practicality of vinyl.
Porcelain or Ceramic Tile
Tile is unbeatable when it comes to moisture resistance. Perfect for mudrooms and entryways, tile can handle puddles, salt, and heavy use without warping or staining. You’ll find options in every color, size, and pattern—great for both traditional and contemporary homes.
Laminate with Water-Resistant Core
Today’s laminate flooring delivers the look of real wood with enhanced protection against humidity and spills. It’s an affordable way to achieve durable beauty in living spaces and hallways.
Smart Cleaning Habits for Winter
Even the most durable floors benefit from good maintenance. Try these simple habits to keep your floors looking great all season:
- Use mats and rugs at every entry to trap moisture and salt.
- Wipe up puddles and melted snow right away.
- Sweep or vacuum regularly to reduce grit that can scratch surfaces.
- Choose cleaning products designed for your specific flooring type.
Need more care tips? Ask our team for product-specific recommendations to help your floors last for years.
Visit a Gilcrest/Jewett Showroom
You don’t have to guess which flooring will perform best—see it in person. Visit one of our showrooms in Waukee, Altoona, Coralville, Marion, or Webster City to compare materials and talk with our flooring experts. We’ll help you find a look you love that’s built for Iowa weather.