Flooring trends for 2026 are being shaped as much by performance expectations as by appearance. Across Iowa, homeowners and builders are placing greater emphasis on durability, ease of maintenance, and how flooring supports daily use across connected living spaces in both new construction and remodel projects.
From material selection to finish choices, flooring plays a major role in shaping how a space looks, feels, and functions. The right flooring choice helps balance performance, style, and long-term value across the entire home.
Many of the flooring trends discussed here are also reflected in the collections from our quality vendor partners.
With showrooms serving communities throughout the Des Moines Metro and beyond, we also see how flooring needs vary by lifestyle, traffic level, and overall project scope.
Wide Plank Styles Continue to Lead
Wide plank flooring remains a strong choice in 2026, particularly in open-concept homes. Wider boards create a more continuous look with fewer seams, helping spaces feel calmer and more cohesive.
Natural Wood Tones Over Cool Grays
Cool gray flooring continues to fade as warmer, more natural tones take the lead. Blonde oak, mid-tone browns, and soft, neutral wood hues are becoming the preferred foundation for a wide range of interior styles.
Engineered Flooring for Performance
Engineered hardwood continues to gain traction thanks to its stability and versatility. It performs well in kitchens, main living areas, and homes where temperature and humidity fluctuate, while still delivering the look of real wood.
Durable Options for Active Homes
Luxury vinyl plank (LVP) and other high-performance flooring options remain popular for busy households. These materials offer strong resistance to scratches, moisture, and everyday wear while maintaining a realistic wood appearance.
Matte and Low-Sheen Finishes
High-gloss finishes are giving way to matte and low-sheen flooring that feels more natural and forgiving. These finishes help minimize the appearance of dust, scratches, and everyday traffic.
Flooring That Connects Spaces
Rather than switching materials from room to room, many homeowners are choosing a single flooring style throughout the main level. This approach supports visual continuity and allows for more flexible use of space.
Visit One of Our Locations
We work with homeowners and builders to select flooring solutions that support both design goals and real-world performance. Whether you’re planning new construction or a remodel, stop by one of our locations to talk through flooring options with a Gilcrest/Jewett product specialist. You can also take home larger flooring samples to see how the color, texture, and finish work with your lighting, furnishings, and overall space.
Locations include Waukee, Ankeny, Coralville, Marion, and Webster City.
For larger remodels or new construction projects, our Plum Design team can work alongside you to support plan design, layout coordination, and overall project flow before material selections are finalized.